Branding basics (store name, banners, profile)
Your brand is your identity. On Tradeit Online Marketplace, presenting a professional and recognizable store increases trust, attracts customers, and helps you stand out from the competition. Whether you’re just starting out or already selling, setting up your branding correctly is crucial for success.
“Join the eCommerce Revolution in Zimbabwe!” — Tradeit
✅ Why Store Branding Matters
- Trust: A well-branded store appears more reliable and professional to customers.
- Recognition: Helps your store stand out and be remembered easily.
- Conversion: Professionally branded stores are more likely to convert visitors into buyers.
- Visibility: Tradeit features branded vendors in marketing campaigns and category highlights.
📝 Step 1: Choose a Store Name
Your store name appears in your store link, invoices, product pages, and during promotions. Choose a name that:
- Reflects what you sell (e.g., “TechZoneZW”, “ZimShoes”, “GlowBeauty”)
- Is short, easy to spell, and memorable
- Is not misleading, offensive, or too similar to other brands
To set your Store Name:
- Login to your Vendor Dashboard
- Go to Store Settings
- Enter your Store Name
- Click Save
Your public store link will be:
https://tradeit.co.zw/store/yourstorename
🖼️ Step 2: Upload a Store Banner
The banner is a wide image displayed at the top of your store page. It tells your story visually.
Recommended Size:
- Dimensions: 1200 x 300 pixels
- File Type: JPG or PNG
- Max Size: 1MB
What to Include:
- Your logo or brand name
- A background image representing your products or theme
- Keep it clean, focused, and not text-heavy
To upload your Store Banner:
- Go to Vendor Dashboard > Store Settings
- Click Upload Store Banner
- Select your image and Save
👤 Step 3: Add a Profile Picture (Store Logo)
Your store logo appears beside your name on product listings, order notifications, and within your store page.
Recommended Logo Details:
- Size: 300 x 300 pixels (square)
- File Type: PNG or JPG
- Design: Use a simple icon or your initials if you don’t have a logo yet
To upload your profile photo:
- Go to Store Settings
- Click Upload Profile Picture
- Select your logo and click Save
🖊️ Step 4: Write a Clear Store Description
The store description introduces you to potential buyers and sets expectations.
What to Include:
- What you sell
- Your quality promise
- Delivery options (e.g., “Nationwide delivery with EcoCash, ZIPIT or VISA payments”)
- Any special offers or values
Example Description:
Welcome to UrbanFurnishings! We offer quality and affordable home furniture delivered across Zimbabwe. Pay with EcoCash, ZIPIT, VISA or Mastercard. Fast delivery via Fulfilled by Tradeit!
To update your store description:
- Go to your Vendor Dashboard
- Select Store Settings
- Edit the Store Description box
- Click Save
📌 Tips for Effective Branding
- ✅ Use consistent colors and fonts across your banner and logo
- ✅ Keep your store active by updating listings regularly
- ✅ Promote your store on Tradeit Community Forum and on social media
- ✅ Join campaigns and flash sales for more exposure
“Get ahead of the pack!” — Tradeit
📷 Recommended Free Design Tools
- Canva.com – Design banners and logos easily
- Remove.bg – Remove backgrounds from product images
- Pexels.com – Free stock images
📎 Related Pages
❓Need Help?
If you need assistance setting up your store branding, don’t hesitate to contact us:
- 📧 Email: support@tradeit.co.zw
- 📱 WhatsApp: +263 779 842 525
- 💬 Community: Tradeit Community Forum
Tradeit Online Marketplace – Join the eCommerce Revolution in Zimbabwe!