Revisiting your product listing

Your product listing is your first impression—and often your only chance to convert a visitor into a paying customer. If your product isn’t selling well, getting negative feedback, or leading to buyer confusion, it may be time to revisit and refine your listing.

This guide will show you how to evaluate, improve, and relaunch your product listings to boost sales and reduce disputes—especially in the local Zimbabwean marketplace.

🧭 Why Revisit Your Listings?

Your listing may need an update if:

• Sales have slowed down
• You’re getting buyer questions about things already in the description
• You’ve received complaints, returns, or bad reviews
• Competitors are offering similar items more effectively

📝 Step 1: Review Your Product Title

A good title is short, clear, and searchable. Avoid keyword stuffing.

✅ Good:

“20L Steel Bucket with Lid – Rust-Resistant – Ideal for Home & Farm Use”

❌ Bad:

“Best Bucket!!! Super Quality Hot Sale Available in Harare Now”

Tips:

• Start with the product’s name and main feature
• Add one or two uses (e.g. “for school”, “for office”, “for farming”)
• Avoid unnecessary ALL CAPS

📄 Step 2: Improve the Product Description

Break your description into clear sections with bold headings:

Example Layout:

🔹 Product Overview:
Brief summary of what it is and what it does.

🔹 Features & Benefits:

• List 3–5 bullet points of unique selling points

🔹 Specifications:

• Size, weight, material, colour, warranty info

🔹 Usage Tips or Warnings:

• “Keep away from children under 5”
• “Hand wash only, do not microwave”

🎯 Local Tip: If a product is not compatible with Zimbabwean 3-pin plugs or ZESA power standards, say so clearly.

🖼️ Step 3: Update Your Images

Clear, real-life photos build trust.

Include:

• Front, side, and top views
• Close-up of labels or key features
• Packaging (especially for food or health products)
• Photo in use (e.g. someone wearing or using it)

📱 Use a decent phone camera in natural daylight. Avoid cluttered backgrounds.

💰 Step 4: Recheck Pricing and Delivery Options

• Compare your pricing with other vendors selling similar products.
• Offer bundles or discounts for multiple units (e.g. 3 for $10).
• Clearly state:
  • If shipping is included
  • Areas covered by your courier
  • Estimated delivery times

📦 Example: “Delivery within Harare: 1–2 days. Outside Harare: 2–5 days. Rural areas via Swift: 5–7 days.”

📋 Step 5: Update Categories and Tags

Proper tagging and categorisation help your product show up in search results and promotions.

• Use relevant categories (e.g. “Tools & DIY” → “Plumbing”)
• Add keywords in the “Tags” section (e.g. “school shoes”, “ladies fashion”, “harare delivery”)

🛡️ Step 6: Add Return & Warranty Info

Buyers feel more confident when they know what happens if there’s a problem.

Set your policy under:
Dashboard → Settings → Store Policies

State:

• How long buyers have to return an item
• What condition it must be in
• If they must cover return shipping

💡 Example: “Returns accepted within 3 days for unopened items only. Buyer pays return courier fee.”

🧠 Step 7: Learn from Buyer Messages and Reviews

Check:

• Common questions asked in messages
• Complaints or confusion in past reviews

Update your listing to answer these questions upfront.

🗨️ Example: If many ask, “Does this include batteries?” then add “🔋 Batteries not included” in your description.

🔁 Final Tip: Refresh Listings Regularly

Set a reminder to review your listings:

• Every 30–60 days for slow movers
• Immediately after negative feedback
• Seasonally (e.g. school season, Christmas, farming season)

This keeps your store competitive and trustworthy on Tradeit.